When I first started my career as a Digital marketer, I was familiar with what Google ads are — but beyond that I had no idea. I hardly knew the difference between search and display marketing; Damn! I was also confused between Google ads and Adsense (Silly me. Sigh!)
This was way back in 2015 when Google totally revamped Adwords with a shifted focus on interactive mobile ads. Fast forward in 2019, I know a thing or two about Google Adwords. In this post, I am about to tell you everything I know or believe to be work in Google Adwords. You’ll learn the basics of setting up a Google adwords account, implement keyword research and bind that research to implement a simple yet effective Google ad campaign.
Let’s get start[ed], shall we?